The first ten episodes are mapped out. Three land on launch day, then one a week, every Tuesday, without gaps.
Every one of them has a real number in it — a job, a rate, a margin, a loss. That's the whole show.
Get told when it's live
Publishing three on day one so there's something to binge rather than a single episode sitting on its own.
Why I'm publishing real numbers when nobody else in the trades will — and who should stop listening right now.
One job, line by line. What it was bid at, what it actually cost, and the three decisions that did the damage.
Every source that booked work last quarter, what each one cost, and the channel everyone recommends that has never worked for me.
Subs versus in-house, what I pay, and the real reason good guys leave — which is usually not money.
The episode that makes the name real. What the business looks like from the inside, with the figures on the table.
Overhead isn't a percentage of revenue. It's a cost per productive hour. Most estimating templates are light by 20–40%.
Winning every job you quote means you're too cheap. What I do instead, and what it did to the year.
Someone a level or two ahead, answering the questions I actually need answered.
Why the busiest year can be the one that nearly kills you, and when turning work down is the profitable call.
The things I'd keep, the things I'd bin, and the two hires I'd make years earlier.
Me, on my own, working through something live — a job, a rate, a crew problem, a number that moved and shouldn't have.
Owners one or two levels ahead. Not a highlight reel — the questions I need answered myself.
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